Impact
Enabling More Accurate, Scalable, and Real-Time Measurement for Out-of-Home Advertising Through Modern Data Infrastructure and Interoperable Systems.
Industry
Ad Tech
Key Services
Key Technology
- Software
The Vision
Modernizing Out-of-Home Media Measurement and Planning
Build a modern, scalable platform that transforms how the out-of-home advertising industry measures audiences, manages inventory, and plans campaigns through connected data and real-time insights.
The Solution
Building a Cloud-Native, Data-Driven Platform for Large-Scale Media Measurement and Planning
Core API platform expansion
Managed, supported, and extended the client’s core API product to enable reliable exchange of large-scale datasets between vendors across the out-of-home ecosystem.
Cloud-native infrastructure modernization
Re-architected systems using cloud-native infrastructure and microservices to improve scalability, resilience, and long-term maintainability.
Data warehousing & processing layer
Leveraged Snowflake to support high-volume data storage and analytics, enabling faster and more efficient data processing workflows.
Inventory & geo-spatial tooling support
Enhanced production systems for inventory management and improved geo-spatial visualization tools to support more effective media planning and buyer decision-making.
The Tactable approach
