Impact
Smarter Media Planning Through Scalable Data
Tactable is helping a leading out-of-home media data organization modernize its core technology platform to support the evolving needs of the out-of-home media industry. By building a scalable, cloud-native platform, Tactable is enabling smarter media planning through reliable data exchange, stronger performance and advanced geospatial analytics for media buyers across the United States.
Industry
Media & Advertising
Key Services
Key Technology
- Cloud-Native Infrastructure
- Snowflake
- API Development
The Vision
Modernizing a Critical Data Platform
The client partnered with Tactable to modernize and expand its core API platform, which powers the exchange of large-scale datasets across the out-of-home advertising industry. As the organization’s technology needs evolved, the client sought a scalable, cloud-native solution capable of supporting increasing data volumes, improving platform performance, and delivering a more flexible foundation for future growth and innovation.
The Solution
Building a Cloud-Native Platform for Scalable Growth
Tactable worked with the client to modernize its core API platform using cloud-native infrastructure, a microservices-based architecture, and Snowflake data warehousing technology. By enhancing the platform’s scalability, flexibility, and performance, we enabled the efficient exchange of large-scale datasets, supporting geospatial visualization tools, and creating a future-ready solution that evolves alongside the needs of the out-of-home media industry.
Modernize core API infrastructure
Enhanced and expanded the client’s core API platform to support reliable, large-scale data exchange across the out-of-home media ecosystem
Implemented cloud-native architecture
Designed and deployed a cloud-native, microservices-based infrastructure to improve scalability, flexibility, and platform performance.
Optimized enterprise data management
Integrated Snowflake data warehousing technology to efficiently manage growing datasets and support high-performance data processing.
Enhanced geospatial media planning
Strengthened the platform’s geospatial capabilities to help media buyers analyze audience movement data and optimize advertising placements.
The Tactable approach
